Supplier Relationships With Customers
Whether we are dealing with one off customers or our regular clients that rely on our supply service there is the middle ground that we like to meet at in order to provide a winning situation for both sides.
In business relationships if we just rely on getting the most profit out of the current sale this is not a winning situation. The deal has to work in favor for both the selling side and the buying side as this is what makes for long term business relationships.
For example as far as I am concerned there is a cost to get a new customer that is factored into the ROI and if I have already paid for that marketing why would I want to pay for it again. That’s why we strive to HELP our customers find a a solution to their problem so they can help us operate a productive company. A lot of times this means getting the service and products they require on time and at a reasonable cost. This is what builds trust.
When orders for ppe are not filled properly there is a cost at both ends if not in what is considered up front costs it is in the time spent to correct the error.
What has to happen is that we need to look at the long term of the buying and selling process. If you make more on the initial sale yet do not get any repeat business from the customer we will make a lot less money then having repeat business year in and out at only 10% margins.
Why am I telling you this?
Because this is what we have built our business case on for 15 years so we must be doing something right so give us a try as you just might find what your looking for.
Terry Smeader
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Tags: Business Relationships, buy, ROI, Sell
